Four private residences · Vancouver West Side

Katsura

One development. One connected creative vision.

A complete visual and digital presence built for a boutique four-home community.

For Katsura, a residential development by Alture Properties and VSP Developments on Vancouver’s West Side, LNG was brought in to create the brand and the tools needed to introduce the project to market. We developed the identity, architectural renderings, early landing page and full website, along with a digital sales centre, Spark CRM integration, digital brochure, floor plans, feature sheets and branded email templates. Each piece was designed to feel like part of one development rather than a separate deliverable.
Client
Alture Properties and VSP Developments
Project
Four private residences in Vancouver, BC
Services
Brand identity, architectural CGI, web, CRM, digital sales tools and marketing collateral
Project website
katsurawest18.com

From first impression to follow-up. Everything connected.

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Every touchpoint, one identity.

We developed Katsura as a coordinated launch, with the brand informing the imagery, web design and sales materials. The registration experience connects with the sales team’s Spark CRM, while the digital sales centre, branded collateral and renderings keep the information clear and consistent as prospective buyers move through the project.

  • Naming and brand identity
  • Architectural CGI
  • Landing page and full website
  • Digital sales centre
  • Spark CRM integration
  • Digital brochure
  • Marketing floor plans
  • Feature sheets and email templates
  1. 01

    Brand identity

    A considered name treatment, logo, typography, colour palette and design system.

  2. 02

    Landing page and website

    An early registration experience followed by a responsive, full project website.

  3. 03

    Architectural renderings

    Exterior and interior views that allow buyers to imagine the finished residences.

  4. 04

    Digital sales centre

    An interactive sales tool giving project teams access to key information and imagery.

  5. 05

    CRM integration

    Forms connected to Spark so inquiries can be managed within the sales process.

  6. 06

    Sales and marketing materials

    Digital brochure, floor plans, feature sheets and email templates developed in the same visual language.

Project identity
Project identity
Katsura logo
Katsura logo
Katsura website
Katsura website
Digital sales centre
Digital sales centre
Development setting
Development setting
Architectural exterior view
Architectural exterior view
Exterior CGI
Exterior CGI
Development visualization
Development visualization
Interior visualization
Interior visualization
Residence interior
Residence interior
Interior atmosphere
Interior atmosphere
Branded marketing floor plans (after) Branded marketing floor plans (before) Before After
Branded marketing floor plans

Launching a development? Bring it together.

With The Groundbreaker, we combine visualization, identity, web and marketing tools around what your development actually needs.

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