Four signature townhomes · Kamloops, BC
First & Clarke
One look, from the street to the screen.
We treated First & Clarke as a single launch, with the brand guiding every image, screen and sign. The renderings and virtual tour let buyers see the homes before they were finished, the film brings the stills to life, and the website, brochure, floor plans, ads and signage all speak in the same voice, from the sign on the lot to the registration form online.
- Brand identity
- Exterior renderings
- Interior renderings
- Full-home virtual tour
- AI film from the still renderings
- Landing page and full website
- Digital brochure
- Marketing floor plans
- Social ads
- Site signage
- Backlit signage designs
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01
Brand identity
A logo, colour palette and type system with the modern-classic character of the homes.
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02
Architectural renderings
Exterior and interior views that show buyers the finished homes, inside and out.
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03
Virtual tour
A walk through a complete home, room by room, ahead of completion.
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04
AI film
A short film made from the still renderings with our AI production pipeline, adding motion and atmosphere to the launch.
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05
Landing page and website
An early page for priority-access registration, followed by the full project website.
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06
Sales materials
A digital brochure and marketing floor plans in the same visual language.
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07
Signage and advertising
Site signage, backlit sign designs and social ads that carry the brand onto the street and into the feed.
Launching a development? Bring it together.
With The Groundbreaker, we combine visualization, identity, web and marketing tools around what your development actually needs.