Virtual reality and business share one key characteristic; creating a memorable experience. That’s why companies like BMW and North Face are utilizing the technology to bring consumers unexplored and dynamic realities. When Ikea launched a virtual reality kitchen experience in 2017, the simulation allowed consumers to enter a virtual IKEA kitchen and optimize/change the surroundings to best suit their tastes. Since the simulations were released, virtual reality technology has progressed significantly. This progress has naturally given way for the ability to improve and elevate the experience.
Real-time characters are dynamic and realistic. They react to changes within the environment and their fluid and natural interactions mirror those of a real employee. By integrating a virtual IKEA employee into the simulation we bring these interactions one step closer to mirroring those of the real world and provide an optimal and realistic experience.