Product visualization · CGI · 360° views

Crown Verity

A product photoshoot without the limits of a photoshoot.

From Muskoka to Manhattan, without shipping a single barbecue.

Crown Verity wanted to show its high-end outdoor cooking equipment in places that matched the personality and colour options of its products. LNG created photorealistic CGI placing different barbecue models in destinations such as Sedona, Muskoka, Napa Valley, ski and beach resorts, and a New York City rooftop. We also produced 360° rotational product renderings so visitors could inspect the barbecues from every side on Crown Verity’s website.

Client

Crown Verity

Services

Product CGI, lifestyle environments and 360° rotational renderings

Application

Marketing imagery and interactive product viewing

One product collection. A world of possibilities.

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Every setting, on brand. Every angle, available.

Traditional photography across multiple destinations would have meant product shipping, set-up, photographers and significant logistical costs. CGI gave Crown Verity more creative control, made colour and environment changes possible without reshooting, and kept the product presentation consistent. The 360° views added a practical layer of exploration for online customers.

Photorealistic product modelling and rendering
Destination-based lifestyle scenes
Product colour variations
360° rotational renderings

01
The right environment

Render models in distinct settings that complement the available finishes and intended lifestyle.
02
Flexibility after creation

Change colours, viewpoints and locations digitally instead of organising an entirely new shoot.
03
A complete view

Show the barbecue from all sides through rotational renders incorporated into the website.